About Me

    25+ Years of Digital Excellence

    I'm Fabian Lim—a digital entrepreneur, strategist, and educator passionate about helping businesses harness the power of digital marketing, AI automation, and omnichannel strategy to achieve extraordinary growth.

    My Story

    My digital journey began in 1999, during the dot-com era when the internet was still finding its footing. What started as curiosity about this new medium quickly became a lifelong passion for understanding how technology can transform businesses.

    Over the past 25+ years, I've had the privilege of working with startups, scale-ups, and Fortune 500 companies across Asia-Pacific. I've led digital transformation initiatives, built high-performing marketing teams, and pioneered the adoption of AI and automation in marketing strategies.

    Today, I focus on what I do best: helping founders, marketers, and business leaders navigate the ever-evolving digital landscape. Whether it's crafting growth strategies, implementing AI automation, or building omnichannel experiences, I bring strategic clarity and hands-on expertise to every engagement.

    25+

    Years Experience

    100+

    Projects Delivered

    50+

    Clients Served

    Career Journey

    1999

    Digital Journey Begins

    Started in digital marketing when the internet was still young

    2008

    Strategic Leadership

    Led digital transformation for major brands across APAC

    2015

    AI & Automation

    Pioneered AI-driven marketing automation strategies

    2024

    25+ Years Strong

    Continuing to help businesses thrive in the digital age

    My Approach

    These principles guide how I work with every client.

    Results-Driven

    Every strategy is designed with measurable outcomes in mind. I focus on what moves the needle for your business.

    Innovation-First

    Embracing emerging technologies like AI to give my clients a competitive edge in the digital landscape.

    Partnership Mindset

    I work alongside you as a trusted advisor, not just a consultant. Your success is my success.

    Areas of Expertise

    Deep knowledge across the digital spectrum, refined over 25+ years.

    Digital Marketing Strategy & Execution
    AI & Marketing Automation
    Omnichannel Customer Experience
    Business & Growth Advisory
    Speaking & Executive Training
    Digital Transformation Leadership

    Let's Create Something Great

    Ready to explore how we can work together? I'd love to hear about your challenges and discuss how I can help you achieve your goals.

    Start a Conversation